The beach is like Facebook, the kids are your potential customers. They know you’re there, but you’ve got to attract them with something. Getting their attention and positive response. (If you want to take this analogy even further, the web banners on Facebook are like the ads towed behind planes over the beach!)
Keep your eyes open for ways and places to build your own sand castles.
1). Identify and target your audience. In any social media outreach program, start by knowing who you want to engage.
2). Generate interesting content. What can you put out there that will have the same effect? A promotional incentive to join your page? A contest? Unique information?
3). Become part of their community. When people join and interact with your Facebook page, GO PLAY! Thank them. Respond to their comments. Send them updates so they know you’re not just collecting numbers, you’re building relationships.