Tag Archives: social media strategy

The Difference Between a Social Media Strategy and a Social Media Campaign

Posted on August 5, 2011 by Wandher Souza

When someone talks about a social media strategy or a social media campaign; what are they talking about?  Are they the same thing?  Hopefully you said no.  The two are definitely not the same thing.  The terms social media campaign … Read More

Posted in Social Media Marketing | Tagged , , | 3 Comments

5 ways to improve your social media strategy

Posted on August 3, 2011 by Wandher Souza

According to the 2011 Social Media Marketing Industry Report 90 per cent of marketers agree that social media is important for organisations, yet many not-for-profits (NFPs) are not using social media properly or worse, are not using social media at … Read More

Posted in Social Media Marketing | Tagged , , , , , , | 1 Comment